Max Sound – A Change You Can Hear

“Music gives a soul to the universe, wings to the mind, flight to the imagination and life to everything.” ― Plato

For the majority of people today, listening to music has never been so convenient. Over the past decade alone we have seen the widespread adoption of MP3 players, mobile phones and digital streaming platforms such as Spotify and iTunes. It seems strange that it was only in the year 2000 that the first portable audio devices with hard drives and MP3 capability were introduced to the market.

Today the “Digital Music” market is worth $13.78 Billion worldwide and is expected to show an annual growth rate of 4.8%, which would increase the market to $16.63 Billion by 2022. One of the biggest drivers in this growth has been the accessibility for users to enter the market with a relatively small investment. Most mobile phones purchased nowadays come with some cheap in-ear headphones that allow us to listen to music from the device instantly.

As the masses started moving from CD technology to digital streaming, having such accessibility made it easier for people and helped speed up the move into the digital music age. Despite the obvious benefits of being able to stream and listen to music easily on the go, it started becoming clear to people that the sound quality was not the same as it had been before.

During this time everything within the tech world was improving: Phones were getting smarter, TV’s were going high-definition, laptops and tablets were becoming more powerful. Sound, however, was being left behind. Along came another new market, helped massively by the introduction of Beat’s by Dr. Dre in 2008, in which people were willing to spend $300 or more on headphones. Nowadays it is common for people to spend big sums of money on listening devices for music.

Last year alone, the global sales of headphones and headsets reached 368 million units. Up from 236 million units sold just four years earlier in 2013. The headphone market is expected to reach $15.8 Billion by 2025. The growth and size of this market is a great indication of people’s desire to listen to music from their digital devices in a higher quality than is currently provided. Although purchasing expensive headphones will undoubtedly increase the users audio experience, the core problem has always been the devices inability to output sound of a high quality.

Tackling this core issue in the digital music industry is a company called Max-D (OTCBB:MAXD). Max-D have developed an application that works as a real-time resynthesis process for digital audio. By simply downloading the free Max-D app to their device, users can stream their music in Full HD quality.

The biggest problem with the quality of digital music today is compression. Compression is used for a number of reasons including allowing for quicker file transfer and reduced storage requirements. Lossy compression is a process that uses inexact approximations and partial data discarding to represent the content. The big problem with this is that the file quality is reduced, hence the word “lossy”.

For example, dynamic range compression (DRC) has been used by sound engineers for centuries to compress individual instruments to alter the sound towards what the artist/producer wants. The problem now is that DRC is being used like a speed limiter on a car to ensure a certain level of “loudness”.

The innovative audio technology from Max-D processes those compressed files into Full High Definition, revolutionising the quality of sound coming from digital devices.

Users can connect the app with Spotify and iTunes to enhance the quality of their songs, albums or playlists for a deeper, crisper and much more immersive audible experience. Accessibility made it easier for people to switch to digital music.

The introduction of this new technology by Max-D, with the accessibility of downloading a single app that has such a transformative effect on the quality of the audio coming from our devices, is once again revolutionising the digital music industry.

Another huge benefit of tackling this problem at its core is enhancing the sound quality of systems already in place such as one’s car stereo, or their home stereo system. There is also the small matter of protecting hearing health which is damaged by poor audio quality. This application is really a no brainer.

It’s no surprise to us that the Max-D app already has over 650,000 downloads. Since we first became aware of Max-D, the IBR office has been a much quieter place as we each listen to our favourite playlists in Full HD quality.

We really like this company and will dive more in-depth into this little gem in our full report that you can expect within the next two weeks.

Here is the PR from the company today – extremely bullish. (Insiders buying up the stock and debt of the company) 

Happy investing!

The IBR Team


Luka Marjanovic


Luka holds a Bachelor’s in International Business and a Master’s in International Management. During his undergraduate studies he worked as a research assistant in the field of Big Data; founded his own consulting firm providing services to local SME's in various sectors and invested in the capital markets; as well as working pro-bono providing education and career counselling. Prior to his business education, he studied Biology-and-Biotechnology, and served in the Danish Royal Army as Second Sergeant, leading and managing a group under extreme conditions and pressure. Luka has spent significant time abroad, living and working in seven different countries. When he's not in the office, he's chasing the next gusts windsurfing, carving the mountain snowboarding or out in the forest for a jog.

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